A strong data culture grows when everyone feels that data belongs to them, not just to specialists. It becomes something people use naturally in their day-to-day working life. When senior leaders guide by example, using data to shape decisions and clearly linking it to real business outcomes, it sends a message: data genuinely matters, and it’s here to be used.
From there, it’s about understanding people. All teams face different challenges, therefore building data skills should feel relevant, practical and engaging. By listening to teams and adapting learning to their needs, organisations will help people feel more confident using data and the tools around them. Not everyone needs to be a data expert, but everyone should feel comfortable asking questions and finding answers. That means offering further training for data specialists, alongside supportive learning opportunities for everyone else.
Access makes a big difference too. When people can easily find trusted data, understand what it means and explore insights without jumping through hoops, data becomes part of everyday decision-making. Fewer barriers mean more curiosity and confidence.
Celebrating progress keeps the energy high. Shining a light on small wins and recognising teams who are trying something new shows that every step counts. Sharing stories about what worked (and what didn’t) helps others feel encouraged, not overwhelmed.
Data culture is about people, supporting data champions and welcoming new starters with confidence sets everyone up to succeed together.
6 Data Culture Essentials
Need help with your data culture programme? Or learn how to measure data culture? Talk to us at Ortecha.
Araminta Huitson
Data Culture Lead at Ortecha
