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Why Enterprise AI Fails (And How to Fix It)
Articles, webinars and a readiness diagnostic.
Articles, webinars and a readiness diagnostic.
Our story began in 2010, when three practitioners came together around a problem they couldn’t ignore.
Data teams were getting dragged into transformation projects that promised everything but delivered technology-first fixes that missed what actually mattered. The result? Expensive complexity, confused teams, and a growing gap between people and the data they needed to trust.
There had to be a better way. So we built it.
From the start, the team did things differently. We paired deep technical expertise with a people-first mindset – helping teams not just implement data solutions but actually thrive with them. It was never just about the technology for us – it’s about making data and technology make sense, building real capability and giving clients a clear path forward.
We cut our teeth in financial services, helping major institutions deal with post-crisis regulations. Then we partnered with the EDM Association to build the DCAM® framework. Ortecha Ltd. was born in2017.
Since then, we’ve expanded our roots internationally with teams across the UK, US and Canada, adding expertise across data, technology and AI.
In November 2025, we announced a merger with Broadgate Consultants, bringing together our data and AI expertise with Broadgate’s technology transformation capability, expanding our network to 200+ experts. Broadgate continues to operate under its own name during the transition.
Today, we partner with global enterprise teams to design, build and scale modern digital ecosystems where data and technology works harder, output is trusted and business value shows up clearly.
What hasn’t changed? We’re still practitioners working alongside our clients to make things work.
Founding Partner
Pete’s one of our founding partners and will probably be the first person you talk to if you get in contact with us in the UK or Europe. He’s a DCAM expert and heads up the company as a whole. In his spare time he’ll usually be found near a car!
Managing Partner, Head of North America
Mark will normally be your first point of contact if you’re getting in touch in North America. He’s a DCAM expert (former Senior Advisor at the EDM Council) and leads the US side of the business. He enjoys travelling and hopes to visit the Greek Islands one day.
Partner, Technology Transformation
Partner, Technology Transformation
Partner, Head of Canada
Brian is a seasoned data and transformation leader who’s seen it all — from IBM to founding his own consultancy. Now leading Ortecha Canada, he helps client solve complex challenges with calm confidence, sharp thinking and just the right dash of curiosity and humour.
Partner, Head of AI Strategy
Stephen is more than a strategist - he builds. He's spent his career turning big ideas into real solutions and helped define how large, complex enterprises get data and AI ready.
Partner, Head of Data & AI Engineering
CFO & COO
You'll find Paul balancing the books while keeping the whole show running smoothly.
Head of AI Enablement
Sean has a sharp mind for all things data & AI, and a soft spot for good food, travel and tech. He has a knack for blending structure with creativity - whether he’s helping clients solve complex challenges, composing music or building an AI bot for fun.
Principal Consultant, Head of People, Comms & Culture
Araminta is the heartbeat behind how we work. As a Principal Consultant and the founder of the Data Culture Club, she’s on a mission to make data feel human, collaboration feel natural and work feel a little more fun for everyone.
Principal Consultant
Principal Consultant
Principal Consultant
Principal Consultant
Principal Consultant
Principal Consultant
Senior Consultant & Data Strategy Lead
Marketing Manager
Our values aren’t corporate wallpaper. They’re how we actually work – with each other, with clients, with our communities.
Strong relationships and real partnerships are everything.
Your problems become our problems. We’re in this together.
We’ve done this before, and we know what it takes.
We keep learning, adapting and sharing what’s coming so you’re ready.
We do what’s right, not what’s easy.
We don’t just follow best practices – we help create them.
We’re active members of the EDM Association, the global body for data management. And not just members – we’re involved in shaping standards and promoting excellence. That’s why clients trust us to help navigate complex challenges and prepare for what’s ahead.
We don’t often shout out about our accomplishments, but in 2026 we were finalists in two categories.
🌟 Consultancy of the Year — recognising the team’s work, Ortecha’s momentum and commitment to empowering clients through data, AI and technology
⚡ Innovation of the Year — for the Choose Your Own Data Adventure – The AI of the Beholder book by Barry Panayi, where we’ve been proud collaborator
We were pleased to receive Partner of the Year UK award from Ardoq, our Enterprise Architecture technology partners.
