Measure your Data Culture and enable change that sticks
Culture might feel intangible, but it's not. Our Data Culture Assessment turns it into something you can measure, understand and act on.
- Understand how your people really feel about data
- Find the mindset gaps blocking progress
- Turn culture from a feeling into a fact
What's the Data Culture Assessment?
Data Culture is about the shared values, beliefs and attitudes that shape how your people think about, use and care for data. And while there are powerful, practical ways to strengthen a Data Culture, it can be seen as a ‘soft’ subject that is difficult to manage.
That’s why we created the Data Culture Assessment. Designed with insights from an organisational psychologist, the assessment gives you a real measure of your people’s behaviours and attitudes around data.
We pinpoint where your people are today, what’s holding them back and how to strengthen motivations and behaviours that make change stick. Plus, you get a score that you can use to prove that your initiatives are making a difference.
Why does it matter?
Many organisations have an ambition to become Data (and AI-) driven, and choose to invest in new tools or training for their core ‘data team’, but overlook colleagues in other areas of the organisation who need to start understanding and using data in their everyday work. We believe this broader ‘hearts and minds’ work can be approached with the same level of discipline and oversight as more traditional aspects of Data Management.
The Data Culture Assessment helps you:
What's the assessment process?
Turn insight into action
Measuring your Data Culture is only half the story.
Our Data Culture Improvement Roadmap helps you take the next steps with clarity and confidence.
Even if you haven’t run the assessment with us, we can help you prioritise, plan, and sequence activities that fit your timescales and resources. You’ll get:
- Clear, actionable goals appropriate to where you are on your data maturity journey
- A balanced, practical plan you can deliver and get real results from
- All the materials to build buy-in to all key stakeholders
And even more, we can hlp you carry out those tasks, working hand-in-hand with your teams or simply offering guidance and inspiration when you need it.
Putting a number on data culture
A client project we’re proud of.
A UK retailer finally got proof of where their data culture stood – and how to fix it.
The Data, Analytics and Insight team at a major retailer knew data mattered – but they didn’t know how their people really felt about it. We ran a tailored Data Culture Assessment to turn those gut feelings into hard evidence and a clear plan for change.
What it meant for them:
- Clarity they could act on: Turned anecdotal “we think” into a measurable view of how data is understood and used across the business.
- Focus where it counts: Pinpointed the attitudes and barriers holding teams back, guiding a practical 18-month Education & Engagement plan.
- Proof for leadership: Backed their data initiatives with solid evidence of progress – not just good intentions.
Why choose Ortecha?
At Ortecha, we know culture change only works when people feel part of it. Our blend of skills, from deep data expertise to change management and communications design, means your culture shift feels joined-up, not bolted-on.
Our approach follows four pillars:
- Human-first - we bring people with us, not push change onto them
- Evidence-led - grounded in proven frameworks and behavioural insight
- Practical - actions that make sense in your world
- Sustainable - building habits that last, not campaigns that fade
And we don’t just deliver data culture projects. We are dedicated to helping shape the discipline working alongside the EDM Association to build Data Culture into their global frameworks like DCAM.
We’ve built our own community of Data Culture professionals who meet regularly and now number more than 100 members worldwide.
Common questions
Data Culture is how people collectively think, talk and act with data. Data Literacy builds knowledge, skills and fluency. Together, they create lasting change.
Yes. Our survey scores across 40 questions measuring a range of Data Culture dimensions. The higher you score, the better your Data Culture. When you do the assessment again, you'll have real evidence of your progress.
While cultural change is gradual, targeted actions, designed just for your organisation, can create noticeable shifts in a matter of months.
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