Data Culture is about the shared values, beliefs and attitudes that shape how your people think about, use and care for data. And while there are powerful, practical ways to strengthen a Data Culture, it can be seen as a ‘soft’ subject that is difficult to manage.
That’s why we created the Data Culture Assessment. Designed with insights from an organisational psychologist, the assessment gives you a real measure of your people’s behaviours and attitudes around data.
We pinpoint where your people are today, what’s holding them back and how to strengthen motivations and behaviours that make change stick. Plus, you get a score that you can use to prove that your initiatives are making a difference.
Many organisations have an ambition to become Data (and AI-) driven, and choose to invest in new tools or training for their core ‘data team’, but overlook colleagues in other areas of the organisation who need to start understanding and using data in their everyday work. We believe this broader ‘hearts and minds’ work can be approached with the same level of discipline and oversight as more traditional aspects of Data Management.
The Data Culture Assessment helps you:
Measuring your Data Culture is only half the story.
Our Data Culture Improvement Roadmap helps you take the next steps with clarity and confidence.
Even if you haven’t run the assessment with us, we can help you prioritise, plan, and sequence activities that fit your timescales and resources. You’ll get:
And even more, we can hlp you carry out those tasks, working hand-in-hand with your teams or simply offering guidance and inspiration when you need it.
A client project we’re proud of.
The Data, Analytics and Insight team at a major retailer knew data mattered – but they didn’t know how their people really felt about it. We ran a tailored Data Culture Assessment to turn those gut feelings into hard evidence and a clear plan for change.
What it meant for them:
At Ortecha, we know culture change only works when people feel part of it. Our blend of skills, from deep data expertise to change management and communications design, means your culture shift feels joined-up, not bolted-on.
Our approach follows four pillars:
And we don’t just deliver data culture projects. We are dedicated to helping shape the discipline working alongside the EDM Association to build Data Culture into their global frameworks like DCAM.
We’ve built our own community of Data Culture professionals who meet regularly and now number more than 100 members worldwide.
Data Culture is how people collectively think, talk and act with data. Data Literacy builds knowledge, skills and fluency. Together, they create lasting change.
Yes. Our survey scores across 40 questions measuring a range of Data Culture dimensions. The higher you score, the better your Data Culture. When you do the assessment again, you'll have real evidence of your progress.
While cultural change is gradual, targeted actions, designed just for your organisation, can create noticeable shifts in a matter of months.
