Build confidence. Shift culture. Unlock data’s real value.
Data literacy isn’t about knowing data. It’s about knowing what to do with it. We can help your people use data and AI confidently, responsibly and effectively every day.
- Follow a tried and tested approach
- Flexible models that fit your people, not the other way around
- See data confidence grow right in front of you
Make literacy and culture the drivers of performance
Most data programmes focus on tools and technology. We focus on people.
At Ortecha, we make data and AI make sense for everyone. We make it clear, practical and relevant to real people and real business decisions.
Our literacy programmes are designed to build confidence and connection, not confusion and fatigue. When your teams understand data, they don’t just use it – they trust it, share it and make smarter calls that move your business forward.
Why does it matter?
Everyone wants to be data-driven. But too many organisations start with the tech and forget the humans.
You can buy every platform out there, but if your people aren’t confident, those investments stall. The truth is, the hardest part of data transformation isn’t the data — it’s behaviour.
It’s when people feel supported and capable, that data and AI stop being intimidating and start being empowering.
That’s when innovation happens. That’s when culture changes.
Data Literacy & Culture initiatives are for you if you want to:
- Embed data and AI fluency across all levels of your organisation
- Nurture a confident workforce making informed, strategic decisions.
- Cut through jargon and make data and AI accessible
- Embed responsible, ethical use of data and AI
- Make data a natural part of every day work
- Get people genuinely excited about what's possible
- Turn data literacy and culture into measurable business advantages
Our approach to Data Literacy & Culture
Data & AI literacy isn’t just a work skill anymore. It’s a life skill. That’s why our approach puts people in focus, as much as the tech.
We build data literacy programmes using our Engage, Enable, Embed model. It connects communication, capability and culture, so confidence becomes part of everyday work. No generic playbooks and no off-the-shelf templates.
Sowing data curiosity through storytelling
A client project we’re proud of.
We helped a UK bank spark interest in data across its people - one short story at a time.
After three years of transforming its data capabilities, this bank had made real progress behind the scenes. But for most employees, “data” still felt abstract and complicated. The Learning, Comms & Culture team wanted to change that to make data accessible, engaging and relevant to everyday work. We created a set of bite-sized videos that could capture attention and build understanding in just a few minutes.
The impact:
- Made data feel human: The bank got a library of story-led videos. Using simple language, humour and relatable examples they got people talking about data.
- Brought everyone in: People saw how data fits into their day-to-day roles, sparking deeper curiosity and conversations across the business.
- Left a lasting mark: The series became part of the bank’s data literacy programme, raised the profile of the data team and showed that learning about data doesn’t have to be dull.
Why choose Ortecha?
Putting people at the heart of any transformation project is embedded in our DNA. We make data and technology human, so your people can make it valuable.
- We understand the role of people in data and AI initiatives.
- We blend strategy, behavioural science and change management to help you build capability that last.
- We don't do theory - every engagement is tailored to what you need.
- We're practitioners who've been in your shoes - we know what it takes to make literacy stick and culture shift - for good.
Common questions
Training teaches skills. Literacy builds confidence. Culture changes behaviour. You need all three to make change last.
Not at all. We meet you where you are and what your organisation needs. That might be needing help to get started, rethink your approach or scale initiatives effectively.
Don't worry! Even if you don't have a position with this job title, we can work with you. We collaborate with Chief Data Officers, HR teams, Learning & Development Officers and Change teams.
Understanding your business context is where everything starts. We understand your goals and build a picture of your culture. We can even run proprietary assessments to get a deep understanding of where you stand. That way we can co-design a programme or set of initiatives that will result in change that sticks.
More solutions
Your partner for every step.
Measure your Data Culture and enable change that sticks
See what your teams really need to get confident with data
Make data know-how your team's superpower

